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OJ C, 7.12.2023

In 2021, the Ludbreg Cultural and Information Centre launched a food project entitled Je gotovo?! Is it ready?, in which video recipes are produced. The town of Ludbreg describes the project on its website and states that The gastronomic tradition of Ludbreg itself includes alongside dairy products, honey, wine, pumpkin products, the famous Ludbreg strawberry and the highly renowned Ludbreki hren dishes that have been passed down from generation to generation. Town of Ludbreg, 1.3.2022. This offers further confirmation of the reputation Ludbreki hren enjoys.

Causal link between the geographical area and the product The optimal climatic and soil conditions for the cultivation of horseradish in the defined geographical area, together with the specific cultivation technique and skill of producers, have led to a tradition of producing Ludbreki hren and earned the product its reputation.
The defined geographical areas monthly mean daytime temperatures during the growing season and distribution of precipitation are optimal for the cultivation of Ludbreki hren, which is produced commercially in this area exclusively. The flat terrain of the Drava Plain is particularly significant because it ensures an even flow of water in the production area, and in addition to the existing watercourses, there are also groundwaters that provide an additional supply of water to the soils on which Ludbreki hren is grown.
The tradition of production is reflected in efforts to preserve the native horseradish variety of the same name through sustainable selection as a valuable plant genetic source. The skill in growing Ludbreki hren is important, from preparing the seedlings to refining the root for the market. Another specific characteristic is the refining of the plant during vegetation and the recognition of the optimal level of ripeness so that the root ultimately acquires its distinctive shape and organoleptic properties. Leaving the product in the field until late autumn is one of the legacies of local producers who wish to preserve the native conservation variety from which Ludbreki hren is produced and all its characteristics by passing down the production technique by word of mouth from generation to generation.
The mutual connection between Ludbreki hren and Varadin County is demonstrated by the numerous references to it in local newspapers, but also in other documents and publications available. Various newspapers, food guides and magazines refer to Ludbreki hren as a typical product of the defined geographical area, which demonstrates the reputation the product has gained over time and its continued presence in the regions agriculture and gastronomy.
Thanks to the work of generations of local inhabitants and their cultivation skills, Ludbreki hren has acquired a recognisable status that has been confirmed by many agricultural and scientific journals and is commercially recognised.
To prevent traditional products such as Ludbreki hren from being forgotten, numerous educational workshops have been held in kindergartens and junior classes in Varadin County for many years now. Here, the know-how and skill used to prepare traditional native products are passed on to children, so that they can learn how to appreciate and consume those very same products in adulthood. In the same vein, a Ludbreka slovarica Ludbreg spelling book has been produced, which is used in the classrooms of Ludbreg primary school to help pupils learn the alphabet, but also to become acquainted with their region. In the book, Ludbreki hren is one of the associations with the letter h Ludbreka slovarica, 2017.
The fact that Ludbreki hren is regularly showcased at festivals, exhibitions and events demonstrates the reputation the product enjoys. The local action group Izvor, which covers the Ludbreg region, participated in the Okusi hrvatsko Taste Croatian! fair in Baka voda in 2015, where the best home-made products and promotional material from the groups region were presented and promoted, and the products on display included home-made Ludbreki hren Croatian Rural Development Network, 2015, Okusi hrvatsko, p. 36. The production of traditional Ludbreki hren by small producers helps preserve its tradition and prevent the production of traditional products from dying out. At the same time, consumers are increasingly interested in buying Ludbreki hren.
Various online publications on how to prepare delicacies, as well as recipes and tourist guides, describe Ludbreki hren as a typical product of the Varadin region which many consumers consider to be a speciality of Varadin uvari tradicije, okusa i mirisa Varadinskog upanije Guardians of the traditions, flavours and aromas of Varadin County, 2019, p. 35.
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ELI: http data.europa.eu/eli/C/2023/1426/oj